Coca-Cola is one of the most recognized brands in the world, with a history that spans over a century. One of the keys to Coca-Cola's success has been their use of promotional products to promote their brand and build a loyal customer base. In this blog post, we will examine how Coca-Cola has used promotional products over the years to grow their brand and engage their customers.
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First, it's important to understand what promotional products are. Promotional products are branded items, such as pens, keychains, t-shirts, and other merchandise that companies use to promote their brand. These items are typically given away for free or as part of a promotion to encourage customer engagement and loyalty.
Coca-Cola's use of promotional products dates back to the early 1900s, when they started giving away free samples of their soda to customers. This strategy helped to build brand awareness and create a loyal customer base. Over the years, Coca-Cola has continued to use promotional products to engage their customers and promote their brand.
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One of Coca-Cola's most iconic promotional products is the Coca-Cola glass bottle. The glass bottle was introduced in 1915 and quickly became a symbol of the brand. Coca-Cola used the glass bottle as a promotional tool, giving away free bottles to customers and using them in advertising campaigns. Today, the Coca-Cola glass bottle is still a popular collectible item among fans of the brand.
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Another popular promotional product that Coca-Cola has used over the years is the Coca-Cola polar bear. The polar bear first appeared in Coca-Cola commercials in 1993 and quickly became a beloved symbol of the brand. Coca-Cola used the polar bear in promotional campaigns, giving away plush toys, t-shirts, and other merchandise featuring the iconic character.
Coca-Cola has also used promotional products to promote their sponsorship of major events. For example, Coca-Cola has been a sponsor of the Olympic Games since 1928, and they have used promotional products to promote their sponsorship. In 2012, Coca-Cola gave away free Olympic-themed merchandise, such as t-shirts and pins, to customers who purchased Coca-Cola products.
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In recent years, Coca-Cola has continued to use promotional products to engage their customers and promote their brand. For example, in 2021, Coca-Cola launched a campaign that gave away free bottles of Coca-Cola Zero Sugar to customers who purchased a meal from a participating restaurant. This campaign helped to promote Coca-Cola's partnership with restaurants and encourage customers to try their Zero Sugar product.
One of their other promotional branding successes was the "Share a Coke" campaign, which involved personalized coke bottles with people's names on them. This campaign generated a lot of buzz on social media and created a lot of free publicity for the brand. It also helped to build a strong emotional connection between the brand and its customers.
The bottomline is that as Coca-Cola continues to evolve and innovate, we can expect that they will continue to use promotional products to engage their customers and promote their brand for years to come. Undoubtedly, Coca-Cola has demonstrated with benefits the rewards of using promotional branding while creating a positive connection between its customers and the brand.
Thank you for reading!
For further questions or inquiries on how we can support your promotional branding needs, you can reach us via our email: printvitex@gmail.com, call or send a WhatsApp message to +234(0)8026516190.
References:
https://www.coca-cola.co.uk/our-business/faqs/why-does-coca-cola-sponsor-the-olympic-games
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